Modern strategy owes everything to 1965. When H. Igor Ansoff published Corporate Strategy , he gave us the first analytical framework for business expansion. Most of us know it as the , but the book goes much deeper into resource allocation and synergy.
Searching for an is common among MBA students and corporate planners because the book provides the first rigorous "gap analysis." Ansoff suggested that firms should: Set specific objectives. Audit their current position. ansoff 1965 corporate strategy pdf