Show your idea to a critic (or a friend who will be honest). Ask them to poke holes in it. Then, revise. An idea is not a product until it has been shaped by feedback.
James Webb Young was a titan of the "Golden Age" of advertising. A longtime executive at J. Walter Thompson, he was inducted into the Advertising Hall of Fame for his ability to distill complex communication into simple, persuasive messages. His book was born from a simple question asked by a student: "How do you get ideas?" a technique for producing ideas by james webb young pdf
This is the phase of frustration. You will feel like you are getting nowhere. You will try to force connections and they won't fit. Young notes that this "mental indigestion" is a necessary part of the process. You are wearing yourself out consciously so your subconscious can take over later. Show your idea to a critic (or a friend who will be honest)
There is no such thing as a truly "original" thought from scratch. Everything is a remix. An idea is not a product until it
The ability to make new combinations is highly dependent on the ability to see relationships between disparate facts. Therefore, the technique for producing ideas is simply a method of training your mind to hunt for these relationships.
Young's technique offers a systematic approach to generating ideas. By following these steps and principles, individuals can stimulate their creative thinking and develop innovative solutions.