The partnership materialized as a —a series of subway‑station posters, platform digital screens, and QR‑code‑enabled “link‑cards” that directed commuters to a co‑branded landing page offering a 15 % discount on the new Fresh‑Fit menu. The campaign’s tagline, “Fresh on the Inside, Hot on the Outside,” leveraged Kate’s on‑screen persona to create a double entendre between fresh food and sexual allure.
Department of Media & Communication Studies, [University] anissa kate subway link