Rape -aina Clotet In Joves -2004- 38 Work | iPad INSTANT |

| Metric Type | Indicators | |-------------|-------------| | | Views, shares, media mentions. | | Engagement | Comments, time spent on story page, completion rates for videos. | | Behavioral | Helpline calls, screenings scheduled, donations to survivor services, policy change signatures. | | Attitudinal | Pre/post surveys measuring stigma, empathy, and willingness to act. | | Survivor Well-being | Follow-up surveys on whether participation was a positive experience. |

When we listen to a survivor, we are not just acknowledging their past. We are investing in our collective future. Because behind every statistic is a person. And behind every person is a story that has the power to save a life. Rape -Aina Clotet in Joves -2004- 38

Content note: The segment deals with sexual assault and its emotional aftermath; it avoids graphic depiction but contains material that some viewers may find triggering. | Metric Type | Indicators | |-------------|-------------| |

Avoid dark, bleak lighting that implies shame. Modern campaigns use warm, clear, "golden hour" lighting for survivor portraits. The visual metaphor should be survival, not victimhood. Show the survivor in a place of power—their home, their garden, their office. | | Attitudinal | Pre/post surveys measuring stigma,

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