Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques
: The issues challenged the idea of providing constant "value" in exchange for sales, instead teaching how to bond with subscribers through personal narratives that make them look forward to every email. Ben Settle - Email Players 1 - 15
is an offline, paper-and-ink publication that teaches business owners how to double their sales through a mixture of direct response copywriting, psychological analysis, and aggressive daily emailing. Rather than hammering readers with generic product benefits,
The "Lost" Foundation: Lessons from Email Players Issues 1–15 The "Lost" Foundation: Lessons from Email Players Issues
Hell yes, if you want to. He argues that neutrality is a lie. By trying not to offend anyone, you excite no one. He details how to use controversial topics (pro-gun, pro-choice, left, right—doesn't matter) as a "filter" to find your tribe. He warns: Do not do this unless you have thick skin.
In the crowded, noisy world of internet marketing, where gurus constantly chase the latest algorithm hack or AI prompt template, one voice stands stubbornly apart. That voice belongs to .
: Early issues cover specific techniques like how to plug products in every email without being annoying (Issue 1, page 58) and exactly what to write in a first auto-responder message to build immediate trust.