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She offers freelance and full-time services in social media management and graphic design, specializing in visual identities for sectors like jewelry and personal development. 4. Navigating Her Content

Perceived quality (PQ) is a consumer’s overall judgment regarding a product’s superiority, encompassing functional, experiential, and symbolic dimensions (Zeithaml, 1988). In cosmetics, PQ is particularly salient because products are (cannot be evaluated prior to purchase) and are tied to personal identity (Keller, 2003). letycia+soares+nua+extra+quality

Sensory marketing literature underscores the role of multisensory cues (visual, olfactory, tactile) in enhancing product evaluation and memory (Krishna, 2012). In cosmetics, texture, scent, and packaging ergonomics significantly drive purchase decisions (Miller & Kucuk, 2023). She offers freelance and full-time services in social