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Over the last decade, Mollywood has shed its "parallel cinema" tag to become the mainstream. Here is why the culture of Kerala and its films are capturing the global imagination.

Kerala's rich cultural heritage has had a profound influence on Malayalam cinema. The state's unique traditions, such as Kathakali, Kootattam, and Theyyam, have been showcased in various films, while its festivals, like Onam and Thrissur Pooram, have been featured in many movies. The industry has also been influenced by Kerala's literary traditions, with many films adapted from novels and short stories by renowned writers like Vaikom Muhammad Basheer and O. V. Vijayan. Over the last decade, Mollywood has shed its

Culturally, Malayalam cinema also serves as a custodian of Kerala’s artistic heritage. It has seamlessly integrated traditional art forms into its narrative fabric. The 2008 masterpiece Kaliyugam Pattanamlo and the earlier works of Aravindan utilized the aesthetics of Koodiyattam and Kathakali , not merely as exotic set pieces, but as narrative tools. The recent success of the L2: Empuraan teaser or films like Kammarasambhavam shows a willingness to engage with folklore and history, reimagining them for a modern audience. Even the celebration of festivals like Onam and Vishu The state's unique traditions, such as Kathakali, Kootattam,