The first book changed the industry by debunking the "lovemark" myth. It proved that loyalty is rare and that brands grow by penetrating the light buyer market. But marketers were left with one massive question: "If we know we need mental and physical availability... how do we actually measure and build it?"
: The specific triggers (when, where, why) that lead a consumer to think of your brand. Distinctive Brand Assets (DBAs) how brands grow part 2 pdf free
, you can access its core scientific findings through high-quality summaries and professional reviews. www.oup.com.au Core Principles of Brand Growth The first book changed the industry by debunking