In 2021, Bella Thorne's production company, Vargas Fakes, embarked on an innovative journey to explore the creative possibilities of manipulated media. Through her involvement in Vargas Fakes, Thorne may be contributing to the development of new technologies and artistic expressions, while also sparking important conversations about the impact of manipulated media on society.
Why the “Fakes” moniker? The collective frequently labels its own staged content as “fakes” in order to parody the proliferation of “fake behind‑the‑scenes” videos that circulate on social media. Their branding plays with the idea that viewers are complicit in suspending disbelief.
These are not professional "productions" involving the actress, but rather unauthorized, AI-generated images or videos found on fringe websites and social media platforms like Pinterest .
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