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HBO knew that The Last of Us was based on a real fungus (cordyceps). Instead of ignoring the science, they embraced it. They partnered with science communicators and news outlets to run segments on "The Real Fungus That Could End Humanity."
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The most successful modern franchises don't stay in their lane. This strategy, known as , involves unfolding a single narrative across multiple delivery channels. HBO knew that The Last of Us was