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Originally coined by activist Tarana Burke in 2006, the phrase lay dormant for years until it exploded virally in 2017. The campaign required nothing from participants except two words. Yet, those two words unlocked a flood of survivor stories.

An annual October campaign where residences and businesses display purple-lit candles to symbolize solidarity with domestic violence survivors. Survivor Stories: Themes of Resilience Originally coined by activist Tarana Burke in 2006,

Traditional anti-drug ads often depicted shadowy, anonymous figures. The turning point came when campaigns began airing photos of survivors mid-overdose (blurred for privacy) alongside their graduation photos. The contrast—the "real face" of addiction—shattered the stereotype of the homeless addict. Suddenly, the story was about honor roll students and chronic pain patients. An annual October campaign where residences and businesses

Awareness campaigns give us the megaphone. But survivor stories give us the message. But the messy

If you are a survivor reading this: your story is a lifeline. You may not feel ready, and you may not feel heroic. But the messy, unfinished, complicated truth of your survival is the exact thing that someone else needs to hear tonight to decide to stay alive, to leave, or to fight.