Kotler Marketing 6.0 [repack] Jun 2026

does not discard technology. Instead, it contextualizes it. Kotler argues that we have entered an era of "polycrisis"—a cluster of overlapping crises (climate, war, inflation, mental health). In such an era, consumers no longer ask, "Does this product work?" or "Is the UX good?"

: Using artificial intelligence to launch new products, communicate brand values, and drive hyper-personalization. Data-Driven Ethics kotler marketing 6.0