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| Metric | Estimate | Source | |--------|----------|--------| | | 4,800+ movies, 1,200 TV episodes | Web crawl | | Average monthly unique visitors | 2.8 million (global) | SimilarWeb | | Potential lost box‑office revenue | USD 30–45 million (2022‑2024) | Economic model (see Section 4.2) | | Subscription substitution | ~12 % of users likely to switch to legal OTT services if affordable options existed | Survey of 500 respondents (unpublished) | | Ad revenue for TMV | Approx. USD 0.4 million/month (based on CPM estimates) | Industry ad‑rate benchmarks | 1tamilmv.dates