For decades, the font was the face of the brewery, appearing on everything from beer labels and coasters to pub signs and the company's fleet of vehicles.
(now commonly referred to simply as LL Brauer ) is a Swiss sans-serif typeface with a storied history rooted in corporate branding. Originally designed in 1974 by Pierre Miedinger —nephew of Max Miedinger, the creator of Helvetica—it was created for the Zurich-based Hürlimann Brewery . Design Characteristics brauer neue font