Ariely's research challenges the traditional economic assumption that humans always make rational, self-interested choices. Here are some of the most influential concepts explored in the book:
Standard economics suggests that prices are set by a balance of supply and demand. Ariely argues otherwise through the concept of predeciblemente irracional dan ariely pdf best
Ariely's research challenges the traditional economic assumption that humans always make rational, self-interested choices. Here are some of the most influential concepts explored in the book:
Standard economics suggests that prices are set by a balance of supply and demand. Ariely argues otherwise through the concept of