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Do not approach a survivor for a campaign. Approach a survivor for a conversation. Build a relationship for months before asking for a testimony.
The became unstoppable because it stopped being a campaign. It became a testimony. Corporations didn’t change their policies because of a new study; they changed them because their female employees—their daughters, their friends—shared stories of the conference room couch and the late-night text. Survivor stories provided the emotional velocity that statistics alone could never generate.
Do not approach a survivor for a campaign. Approach a survivor for a conversation. Build a relationship for months before asking for a testimony.
The became unstoppable because it stopped being a campaign. It became a testimony. Corporations didn’t change their policies because of a new study; they changed them because their female employees—their daughters, their friends—shared stories of the conference room couch and the late-night text. Survivor stories provided the emotional velocity that statistics alone could never generate.
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