Creators like and Raffi Ahmad have turned their family lives into 24/7 reality shows on YouTube and Instagram. Raffi Ahmad, often called the "King of All Media" in Indonesia, recently sold his house tour video for millions of dollars in ad revenue. Yes, a house tour.

Forget the old stereotype that Indonesian music is just soft ballads or gyrating dangdut. The current scene is loud, genre-bending, and unapologetically millennial and Gen Z.