: Verified viral videos can have a profound impact on the audience, as they are perceived to be trustworthy. They can be used for spreading awareness about social issues, highlighting cultural events, or providing firsthand information about significant happenings within or related to the Pashtun community.
As with many viral trends, misinformation has been a significant hurdle. Reports from have identified several doctored videos circulating on platforms like X (formerly Twitter) and Instagram.
This has led to a bifurcation in the content creation space. On one side are creators who lean into the stereotypes, exaggerating their accents and staging pranks to farm views. On the other side are the "verified" creators—journalists, vloggers, and educators from Khyber Pakhtunkhwa—who are using the platform