Use a hard-edged brush or the Pen Tool to draw your "drip" or "splash" on a new layer.

Apply these settings to a shape or text layer (works best on a white or light gray base layer).

To apply a layer style in Photoshop:

For those looking to recreate or adjust this style manually, here are the core settings:

However, the name remained a hurdle. During the final client presentation, the creative director leaned in, squinting at the screen. "The texture on this is incredible, Elias. What’s the name of this technique? We need to document it for the brand guidelines."