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Sangeeta Sharma Context: This text is widely used in management and business studies courses (often affiliated with technical and general universities in India). It focuses on the systematic process of developing entrepreneurial skills and launching business ventures.

: Includes systematic arrangement and analytical presentation of all prescribed topics for B.A. and BBA syllabi. Specialized Chapters : Offers niche coverage on Creativity, Innovation, and Value Creation Family-owned Businesses Rural Entrepreneurship Visual & Interactive Elements